You try to sell a hundred things a day.

You run into your boss and try to convince him to try out this great new supplier. You try to win an argument with your spouse after you forgot to grab milk on the way home. You try to sell your kids on the fact it’s bedtime.

You? You are a selling machine.

All too often we look at a “sale” as a formal process. You get an RFP, you put together a proposal and you present your idea.

But the truth is, if you’re awake and you’re interacting with somebody, you’re trying to sell that somebody on your fantastic idea (“I’m not forgetful. I’m just very busy.”).

So you need to think like somebody who sells all the time. And by that, I don’t mean that clichéd image of a use car salesperson with a snug suit and an abundance of hair gel doing whatever it takes to “get you into this sweet ride today”

Nope. You have to think of a sale as your opportunity to collaborate with a buyer. You’re not out to move a product. You’re working to create an environment where both of you can make something amazing.

Take that perspective into your next sale to your boss, your client or your spouse. When you work together, it’s not an fight to the finish, it’s an opportunity to something great. 

- Jason