It's amazing to watch agencies and teams respond to an RFP. The document lands in an email box, and everybody goes into auto response mode.

Problem is – that auto response is generally pretty awful. It's more about the "idea" than how to wisely sell that idea. Spend more time thinking about your pitch. Here are the steps I follow.

Jigsaw. See. Solve. Sell. 416 220 4430

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