You aren't "presenting," you're selling. That means you need to affect behaviour change. Here's what you can do before, during and after your presentation.
Holding a brainstorm/ideation/design thinking session? Here's a few ways to attack your problem.
Short, punchy, clear. Great headlines engage your audience, and they need to be part of any presentation, story or pitch. Here's how I create winning headlines for my work.
"What kind of story should I tell?"
I often get asked that question when I'm coaching speakers who don't often use storytelling as a presentation tool.
This graphic helps you visualize the ways in which stories can make data, themes and asks understandable.
You should be able to sum up your entire presentation in a single sentence. I call this your "point." It's the one thing you want your audience to remember and act upon.
To distill your presentation point down to a single statement, take a few minutes to ask the questions in this week's Massive Graph.
You've got a Big, Bold, New initiative. Want it to be a success? Ask these three questions before you do anything else.
You get to make a prevention? Congratulations!
Don't fire up the PowerPoint and go into autopilot. Ask some serious questions about your audience and what you want to achieve. Start with these great questions...
They have no business in business – but they sure do get someone to pay attention. Use atypical nouns an verbs to get attention (and reduce reliance on messy adverbs and adjectives). Here's a power list to get you started.
Three simple things. Do these three simple things and you can turn any pitch, presentation or TED Talk into something huge.
I'm going to be honest – there's a better than average chance that your PowerPoint slides suck.
But it'snot the "design" of the slides that's your primary concern. Your slides should be simple, smart and powerful. To improve your next, think about these elements.
When you sell an idea – you sell an idea to a person (or a team). That means that your sale is less about your idea and more about how someone is reacting to your idea.
It's amazing to watch agencies and teams respond to an RFP. The document lands in an email box, and everybody goes into auto response mode.
Problem is – that auto response is generally pretty awful. It's more about the "idea" than how to wisely sell that idea. Spend more time thinking about your pitch. Here are the steps I follow.
Getting ready for a big pitch? Don't wait until the last 72 hours to figure how "how" you'll pitch your concept. Start smart by focusing on these three simple things.
First thing you should do when you have a problem? Don't jump to solutions. Try and figure out the actual problem you're trying to solve. Here are the questions to get you started.
Jigsaw just introduced a new teambuilding program to teach employees how to craft and tell a story.
This one tip will instantly make you 100% better at brainstorming. Ask some great questions. Here are three ways I do exactly that.
Demonstrating a culture of innovation with a powerful teambuilding program.
There’s nothing like that moment you realize people “get” something you’ve worked hard to develop.
That moment came for me a few weeks back as I stood on stage in front of a hundred employees from a global manufacturing company. I was trying to get them to finish a brainstorming exercise and they paid me no attention.
They were wholly engaged.
I couldn’t stop smiling.
What – High energy, real world and real time.
For the past few years, I’ve been taking an important message out to clients around the world – we need to think about thinking more. Companies agree. Many refer to developing a “culture of innovation.” What I don’t see enough of is a prescriptive approach to what that culture of innovation looks like. What do the steps look like to generate ideas?
My answer is something I lovingly call The Idea Factory. This process breaks down into three categories – See. Solve. Sell. I host keynotes, workshops and ideation sessions on all three topics – whether it’s How to Tell a Story (sell) or How to Think (solve).
This session was a new way to approach The Idea Factory. For one, it’s not conceptual. Companies want to solve real problems. That’s why my team developed The Big Idea. It’s a teambuilding program that’s one-part Shark Tank on stage, one-part rapid-fire idea development process and one-part quick-hit tips for imagining, developing and selling ideas.
How – Exercises, tips, showbiz.
Here’s how it worked for this team. After an introduction on a big stage, I divvied up the room of 100 into smaller pre-determined groups. Each group was given a theme (like Performance Management or Innovation) and had to work through three timed exercises to generate a big list of ideas, develop one of those ideas, then learn how to pitch that idea in just 75-seconds. I popped up between each exercise to provide a specific tip on how to collaborate better, how to disrupt traditional thinking and how to make the first line of the pitch count. Finally, representatives from each team climbed the stage to make the pitch to senior executives in the organization.
What I learned – timing + prescriptive + accountability = next generation teambuilding.
The outcome was fantastic. Teams were buzzing with energy and ideas right from the getgo because the exercises were clear and supported by some great brainstorming tools I developed. I’m finding teams are increasingly looking for process – “just show me the steps” is a familiar refrain. We pushed people through a funnel of exercises to get them prepared to sell one idea. And of course, it doesn’t hurt when there are prizes on the line, you get to share your idea on stage, and your boss is among the judges reviewing the idea. Together, these elements provided hundreds of new ideas worth exploration over the next year, recognition for great work and proof of concept when it came to creating that culture of innovation.
In all, it was a revealing experience for me. People are hungry to contribute. With The Big Idea, they’ve got a new way to learn how.
Got your team around the brainstorming table? Beware – too many teams will seize on the low hanging fruit ideas and get stuck. Here are three strategies I use to get past the obvious ideas.